Plan campaigns with traffic-aware CPC and CPM guidance.

All pages

Neutral multiplier used when campaigns can run across the full website.

×1.00

Homepage

Premium weighting for front-page visibility and repeat exposure.

×1.30

Boards

Best for section-level discovery and board browsing traffic.

×1.10

Topics

Higher-intent placements inside reading flows and discussion pages.

×1.18

Discovery

Applies to recent, trending, search, and related discovery surfaces.

×1.08

All slots

Balanced weighting when the engine can rotate across eligible slots.

×1.00

Below header

Highest prominence slot with immediate page-entry visibility.

×1.20

After body

Cleaner mid-content slot for measured delivery and lower fatigue.

×1.05