Advertising rates

Plan campaigns with traffic-aware CPC and CPM guidance.

Rates are generated from current board traffic, ad impressions, click signals, and the active pricing engine for Badagry Forum.

Start campaign Advertise overview

Average CPC₦0.55 NGNClick-led campaigns

Average CPM₦5.45 NGNAwareness campaigns

Minimum budget₦10.00 NGNRecommended starting point

Pricing controls

Placement multipliers

Premium locations can carry higher guidance through page and slot weighting.

Neutral multiplier used when campaigns can run across the full website.

×1.00

Premium weighting for front-page visibility and repeat exposure.

×1.30

Best for section-level discovery and board browsing traffic.

×1.10

Higher-intent placements inside reading flows and discussion pages.

×1.18

Applies to recent, trending, search, and related discovery surfaces.

×1.08

Balanced weighting when the engine can rotate across eligible slots.

×1.00

Highest prominence slot with immediate page-entry visibility.

×1.20

Cleaner mid-content slot for measured delivery and lower fatigue.

×1.05

Live rate card

Use this table to estimate campaign budget by audience area.

Board	Traffic	Impressions	CTR	Tier	CPC	CPM	Min budget
Community NewsStrong visibility	38,025	170,442	0%	Growth	₦1.00 NGN	₦10.00 NGN	₦20.00 NGN	Start
Opinions & OP-EdEmerging visibility	3,880	16,071	0.02%	Starter	₦0.50 NGN	₦5.00 NGN	₦10.00 NGN	Start
EventsEmerging visibility	3,580	17,778	0.02%	Starter	₦0.50 NGN	₦5.00 NGN	₦10.00 NGN	Start
History / TourismEmerging visibility	2,866	9,549	0.02%	Starter	₦0.50 NGN	₦5.00 NGN	₦10.00 NGN	Start
Lagos & National AffairsEmerging visibility	2,137	9,078	0.03%	Starter	₦0.50 NGN	₦5.00 NGN	₦10.00 NGN	Start
Learn Ogu / Egun LanguageEmerging visibility	236	738	0.41%	Starter	₦0.50 NGN	₦5.00 NGN	₦10.00 NGN	Start
Jobs / VacanciesEmerging visibility	216	312	0.64%	Starter	₦0.50 NGN	₦5.00 NGN	₦10.00 NGN	Start
Real EstateEmerging visibility	45	297	1.01%	Starter	₦0.50 NGN	₦5.00 NGN	₦10.00 NGN	Start
BusinessEmerging visibility	24	150	2%	Starter	₦0.50 NGN	₦5.00 NGN	₦10.00 NGN	Start
GeneralEmerging visibility	3	33	9.09%	Starter	₦0.50 NGN	₦5.00 NGN	₦10.00 NGN	Start
RomanceEmerging visibility	3	33	9.09%	Starter	₦0.50 NGN	₦5.00 NGN	₦10.00 NGN	Start